Comments on: How to Write Winning Subject Titles For Email Marketing (Part I – Length)

By: Jasmine

Jasmine — Mon, 08 Dec 2008 06:59:01 +0000

@Michael: Studies have shown that the use of active verbs (or what Marketers call Action words) results in a higher open rate than those that don’t. Generally.

But like everything else, the copy writing needs to be done right. It should not appear like you’re hard selling. It needs to trigger interest and stay relevant to your target audience.

There’s a few approaches that people to write action words title. Possibly phrase it like a question “Want to improve your…” or create a sense of urgency “10 days left to download…” or the How To approach “How to increase your Marketing ROI with…”, etc.

You’ll need to keep testing to know what works best.

I’ll be blogging more on this topic, so stay tuned to Part II.

By: Michael Netzley

Michael Netzley — Sun, 07 Dec 2008 22:22:08 +0000

Nice post. I must say, I have never considered length but only the value proposition, so I found this interesting reading. I am wondering if the presence of an active verb helps or hinders as we try to communicate that proposition? I would think survey researchers would also be very interested in this post.

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Where’s The Garlic In McDonald’s Chilli? | Plushies in Action — Sun, 07 Dec 2008 19:08:52 +0000

[...] Plushies in Action Just Another Day at the Office: Marketing, Social Media, Daily Life and Humour « How to Write Winning Subject Titles For Email Marketing (Part I – Length) [...]

By: Best Virtual Advertising » Blog Archive » How to Write Winning Subject Titles For Email Marketing (Part I …

Wed, 03 Dec 2008 01:53:39 +0000

[...] Jasmine wrote an interesting post today onHow to Write Winning Subject Titles For Email Marketing (Part I …Here’s a quick excerptAre you one of those guilty of creating your subject titles at the last moment? Think twice if you are, because subject title is easily one of the most. [...]