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Should Marketers Have Funnels Too?

Like all Sales people have sales funnels, should B2B Marketers have marketing funnels too?

YES according to Brian Carroll, one of the most well respected thought leaders in the field of lead generation. Read his blog entry on Building a Marketing Funnel and More Lead Management Tips.

Plus my favourite folks from Marketing Experiments held yet another insightful webinar. With Brian Carroll! A Proven Playbook For Growing Your Leads. View the Complete Version (slides and audio).

A great piece of work once again by Marketing Experiments. Their webinars are just *speechless* awesome.

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This entry was posted on Tuesday, October 7th, 2008 at 11:04 pm and is filed under Daily Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Should Marketers Have Funnels Too?”

  1. RamboFong Says:
    October 9th, 2008 at 3:22 pm

    Marketing Funnel = Profiling(Qualified Lead)

    Sales people don’t mind marketers to “Share” this “Funnelling” work. It will allow the sales people to be focus on selling and closing.

  2. Jelena Says:
    October 12th, 2008 at 9:05 pm

    Great comment RamboFong :) I bet it will make your work more FOCUSED! We have to connect the marketing and sales funnel!

  3. When The Going Gets Tough, The Tough Gets Going “Green” | Plushies in Action Says:
    March 30th, 2009 at 10:04 pm

    [...] from your company or a request to opt back in with a targeted offer. Then place them back into your marketing funnels and continue to keep in touch with them through your newsletters, white papers and [...]

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