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Landing Pages and Conversions

Related webinar recordings from Marketing Experiments:
- Filling the pipeline: How a lead gen test strategy achieved an 86% increase
- Use testimonials effectively: How credibility indicators can help (or hurt) your conversions
- Optimizing subscription paths: How to improve results by 59% or more

“Great for B2B marketers. Some interesting and unexpecting findings. Enjoy!”

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This entry was posted on Wednesday, August 13th, 2008 at 5:54 am and is filed under Daily Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Landing Pages and Conversions”

  1. Pea Says:
    August 14th, 2008 at 3:34 pm

    I never knew there are so much considerations involved in using testimonials effectively?

    Good article you posted! Now it makes me more aware of using testimonials more carefully, instead of loosingly placing in anywhere and thinking that it will definately helps in the buy-in process!

  2. Jasmine Says:
    August 14th, 2008 at 3:56 pm

    Hi Pea, absolutely! It WAS the same for me, guilty as charged.

    Don’t you love these crazy findings from Marketing Experiments, their mad scientists are simply amazing!

  3. Patricia Says:
    August 15th, 2008 at 4:44 am

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